Business Overview
A conversation card mobile app where users choose a themed pack and take turns reading prompts aloud, from date night to deep conversations, confessions and spicy questions. The app is free on the Apple App Store and Google Play and earns revenue through recurring weekly, monthly and annual in-app subscriptions.
The iOS app launched in November 2020 and the Android app in May 2023. Discovery is driven mainly by a company-owned network of 14 Instagram accounts with 3.5 million combined followers, plus a main TikTok account with 1.2 million followers. Paid Apple Ads, TikTok and Meta campaigns expanded in mid 2026.
Revenue grew from $337,171 in 2023 to $1,465,767 for the twelve months ending August 2026 (earned month), with $854,467 in SDE. The business runs on a remote contractor team that stays in place after the sale. Two additional apps are included with the sale.
Proven, Scalable Organic Growth Engine
The business pairs an established consumer app with a proven social media engine that builds audiences and turns engagement into app acquisition. Its company-owned network of 14 Instagram accounts has 3.5 million combined followers and generated 2.32 billion content views from January 1 to November 5, 2026, and approximately 74% of iOS installs from August to October 2026 were classified as organic.
Behind these results is a repeatable process for building audiences and turning them into app acquisition. Because it does not rely on any single account or creator, it provides a foundation for expansion across additional niches, audiences, languages and app categories. Details on the process and on paid acquisition economics are available to qualified buyers.
Key Benefits
- Recurring Subscription Revenue: $209,945 MRR as of October 20, 2026, with 4,158 paid subscriptions on October 4, 2026
- Organic Installs: Approximately 74% of iOS installs from August to October 2026
- Reach on Two App Stores: 597,563 App Store first-time downloads from September 2025 to August 2026, plus 500K+ downloads displayed on Google Play
- Rated 4.5 Stars: About 1.6K ratings on the US App Store
- Registered US Trademark
- Content Ready for International Markets: 15 core conversation packs with content infrastructure in 11 languages
Marketing
User acquisition has historically relied on organic short-form question card content on TikTok and Instagram, supported by App Store Optimization and social sharing. Current strategies:
- Organic Social Content
- Paid User Acquisition
- App Store Optimization
- Built-in Sharing
All growth to date has come without email, SMS or partner marketing. The business has no consented email or SMS list and has not run influencer or affiliate partnerships.
Operations
The business runs on a remote team of contractors that stays in place after the sale. The team includes a product and maintenance lead, engineering contractors, a content team that creates the card content and social media content and handles social posting, UGC creators paid per piece with performance bonuses, and an outside accounting firm that keeps the monthly books.
A new owner would oversee the team, direct growth, approve major app releases and manage paid acquisition, either personally or through a media buyer.
Financial Strength & Growth Momentum
Revenue grew 154% from 2023 to 2024 and 7% from 2024 to 2025, reaching $1,465,767 for the TTM ending August 2026 (earned month). SDE rose from $186,929 in 2023 to $854,467 for the TTM ending August 2026.
Selected metrics:
- MRR: $209,945 (October 20, 2026)
- Paid Subscriptions Oct 2026: 4,158
- Trial to Paid: 21.30% (August 2026 cohort, 34,200 trials)
- 30 Day LTV per Payer: $32.44 (July and August 2026 cohorts)
- Revenue by Channel: Apple App Store 96.3% / Google Play 3.7% (October 2025 to September 2026)
