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Founded in the early 1990's, the iconic Company is a retailer offering special occasion dresses, formal wear, accessories, and alterations.
With over 10,000 dresses in stock from a collection of private label, national designers, styles, and sizes, the Company is a destination location for any social event.
In 2018, the Company’s revenue was generated from dresses (80% of revenue), alterations (10%), accessories (5%), and tuxedo (5%).
Mid West (Relocatable)
Building owned by seller, available for lease or willing to sell. New owner may move the store if they wish, too.
The retiring Seller has developed several channels for new sales and profits including men’s wear and accessories, young customer development, and seasonal satellite pop-up storefronts.
The Company serves customers looking for special occasion or formal wear. Typically customers are from the home state and surrounding states, but the Company also services many out-of-state pageant contestants. The Company also generates revenue through online sales that accounted for 5% of revenue in 2018. The Company’s customer database consists of over 30,000 in which 30% of revenue is from recurring customers.
All of the Company's employees, with the exception of the alterations department, are responsible for in-store sales. Depending on expected season and store traffic, the Company will have between 5 and 20 sales associates working at one time. Outside sales are primarily generated through the modern website with easy to recall web address, trade shows, extensive social media, and direct marketing email campaigns. Additionally, the Company’s outstanding reputation as a destination special occasion retailer contributes to word-of- mouth advertising and repeat business.
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