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Bestselling Sneaky Chef Brand Since 2007 In California For Sale

California, US
Asking Price:
Sales Revenue:
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The Sneaky Chef is a bestselling original brand innovated by celebrity chef and nutritionist, Missy Chase Lapine. The NYT bestselling series of 8 cookbooks has made The Sneaky Chef a household name with a passionate following for the past 14 years — and has transformed the way America feeds its families. Missy was named Top 20 Most Influential Moms in Food.

In addition to the 8 books, Missy is also the founder of Sneaky Chef Foods, a company committed to developing foods that improve children’s health including Sneaky Chef No-Nut Butter (a peanut butter alternative) sold successfully nationwide since 2012.

Missy also offers private integrative health coaching and maintains a robust following.

Based on the strength of The Sneaky Chef brand, Missy launched housewares and kitchen products in August 2020 through Amazon FBA. Being a product innovator and branding expert, coupled with her husband Rick Lapine’s sourcing and trading company, TSC Product Labs in Asia, Missy was able to get lower COGs and top of the line products from Asia and India for her Amazon FBA business. In addition to the current SKUs, Missy has a pipeline of dozens of new items ready to launch.

What's included in the sale:

Trademarked Sneaky Chef brand name for certain classes of products
Trademarked Magical Kitchen collection
Trademarked Clean Copper Home
Social Media accounts
Email list domain name (currently combined with seller's personal brand site)

Business Operation

Years established:

Other Information

Inventory / Stock value:
Home based:
This business can be run from home.
This business can be relocated.

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