Opportunity to acquire the operating assets of an established bath and body consumer products company with a significant Amazon presence, direct-to-consumer Shopify business, wholesale customer base, in-house manufacturing capabilities, established product portfolio and registered intellectual property.
The business has developed an extensive line of bath and body products, including bath soaks, foot soaks, shower steamers and related products.
The business has built substantial e-commerce infrastructure over many years, including established Amazon product listings with significant customer reviews and ratings, Amazon Brand Registry, a Brand Store, A+ product content, Subscribe & Save customers and historical sales performance.
In addition to Amazon, the company operates an established Shopify direct-to-consumer store with meaningful customer and order history, an email marketing database and established wholesale customer relationships.
The business currently manufactures and fulfills products from an established facility in Kentucky and has the infrastructure necessary to support continued production and growth.
The Company is currently operating under Chapter 11 Subchapter V and is being marketed for sale through a proposed Section 363 asset sale. The proposed transaction provides an opportunity for a qualified purchaser to acquire substantially all of the operating assets of an established and ongoing consumer products business through a court-supervised sale process.
Any transaction will be subject to Bankruptcy Court approval and any applicable bidding or overbid procedures approved by the Court.
The business remains operational during the Chapter 11 process. Any sale is subject to court approval.
