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This is the nation's largest BBQ chain located on a main thoroughfare in west Texas. Close enough to Lubbock to cater to a large metropolitan area. Free standing building with a drive through. In business since 2012 with tremendous community support. They have outlasted all the independent BBQ restaurants in the county with the quality and consistency of the food and service.
Owner was working in corporate america and found Dickey's franchise. Originally leased the building and then purchased it one year later. The owner's reputation in town and involvement in the community helped launch and grow the business. They work with many of the athletic teams in the surrounding area that travel and need catering. The local multi-purpose expo center uses them as the professed caterer. They go the extra mile for all their customers in the store and catering.
Increase catering opportunities in surrounding area and Lubbock. Continue with sponsorships in the community and advertising on social media. Continue to advertise to business people for lunch as 80% of sales are lunch.
Direct Competitors are locally owned Schwackhammers and 509 Restaurant
7 days a week 11am-9pm
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