This female athleisure - activewear brand focuses on functional fitness clothing that celebrates each of its client’s unique features. The brand delivers eco-responsible luxury and comfort designed for everything from high-powered workouts to afternoon dog walks and errands (and everything in between!). The line includes tops (shirts, t-shirts, tanks, outerwear, bras, sports bras & built-in bra tops) and bottoms (leggings & pants). Over the past 3 years, an estimated 50% of their revenues were derived from their presence on the ecommerce store of a coveted, major big box brand, less than 10.0% has been form Amazon and the balance has been from pop-ups and their own web store. This is a home operated business that does not have a facility. Pattern making, design, and cut and sew production are locally outsourced.
- Asking Price:
- $125,000
- Sales Revenue:
- $143,479
- Cash Flow:
- $74,842
Property Information
- Real Estate:
-
Lease
- Leasehold Rent:
-
$10,480 per annum
- Location:
-
Retail and manufacturing area.
- Premises Details:
-
The home-based business operates out of the owner’s residence, with a separate 600 square foot storage warehouse on a month-to-month lease for inventory. All of the furniture, fixtures, equipment, and goodwill will be included in the sale. Inventory, estimated to be in the $45k - $60k range, will be sold at cost at close in addition to asking price.
- Size in square feet:
- 600
Business Operation
- Expansion Potential:
-
Without limiting itself to fall within any strictly defined category, this brand can takeon
the majors in each segment with its trendy styles and premium offerings. It has
positioned itself to pivot in any direction that market demand dictates. A brand marketing
oriented operator can take this opportunity in any number of directions. The
options range from striving for greater line depth in each of its existing categories, to
volume production and distribution via not only its big-box retailer but also through the
ever-popular discount channels, to private label or to even non-athleisure wear lifestyle
related product extensions in complementary apparel categories and beyond.
- Competition / Market:
-
Athleisurewear has replaced jeans for many. Though the trend began before COVID, it continues to prosper as evidenced by the dramatic growth of Alo, Athletica and
omnipresent Lululemon, together with the household name athletic wear brands and the
smaller boutique luxury labels. Spanx, on the other hand, has made great strides in the
related shapewear category.
- Reasons for selling:
-
Personal
- Employees:
- 0
- Years established:
- 2014
Other Information
- Support & training:
-
Seller will train for 2 weeks at 20 hours/week or as negotiated.
- Financing available:
-
Seller will agree to a small, secured carry for a credit-worthy buyer based on offer and experience in order to facilitate an SBA or conventional loan
- Furniture / Fixtures value:
- $10,000
- Inventory / Stock value:
- $45,000
