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An Amazon FBA business created in October 2014 that sells in five different marketplaces across Europe in the apparel and accessories niche.
The five markets the business is currently serving are as follows:
Recently, a Shopify store was created to help collect customer email addresses – this Shopify store will be included with the sale. The Shopify store only has one of the three Amazon product’s listed on the site and is ready for the new owner to expand it. The new shipment of the product will include hangtags that will direct the customers to the Shopify store to help collect their email address for further marketing. The Shopify store also has a dropshipping element for it to help diversify the business outside of just being an Amazon FBA business. The Shopify (as well as an Ebay storefront) site is still earning too little but will be included with the sale of the Amazon FBA business as a bonus.
To maintain the Amazon FBA’s current level requires minimal work, much of which is handled by an outsourced VA staff that works 7 hours per week checking customer service emails and customer feedback.
A portfolio of products will be included in the sale. Inventory will be discussed during the sales process.
The work involved to run the business is minimal.
Daily tasks involve checking various campaigns, overviews, and keyword optimization. This takes about 30 minutes each day.
The only weekly task involves a more in-depth look at the Amazon PPC campaigns using the search term report and making necessary adjustments. This takes an hour.
Monthly tasks involve checking stock levels & replenishment alerts, checking recommended removals, checking refunds & reimbursements and inventory adjustments for money owed to us by Amazon. All of this takes around an hour.
There is huge potential for expansion and growth even without the addition of any new products:
Currently, the majority of sales come from the UK. The seller has translated their listings on Amazon.DE, ES, FR and IT and around 15% of the total revenue comes from these marketplaces. However, they haven’t done much in the way of launching in these countries.
The seller hasn’t had time to spend focusing on improving conversion rates. Doing this would instantly increase revenue and sales across the board without an increase in traffic.
The seller doesn’t sell products in the USA. They strongly believe that doing so would double annual turnover, if not more.
The seller has recently setup a Shopify store, so there is plenty of room to expand the business through email captures, social media, dropshipping and SEO.
The seller recently started listing products on eBay again, so there’s plenty of potential to increase the sales from this channel to further diversify the revenue.
Releasing more products is one of the more obvious ways to increase revenue, but involves more investment.
The seller has never had a structured inventory management solution in place, so addressing this would again increase profits without investing in further products.
The seller is transitioning into a new venture and wants to focus their time solely on that.
The seller is more than happy to provide as much support to the new owner as possible through scheduled Skype calls and email over a 30-day period.
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