Business Overview
This 8 year old business is a cutting-edge sports accessory business specializing in innovative wristbands designed to enhance on-field performance for athletes and coaches. Approximately 98% of sales are Amazon FBA across 60 SKUs in multiple colorways and sizes, with an established Walmart channel contributing the balance, earning the business a 100% Amazon Seller rating and 4.7 star overall lifetime rating!
With its functional yet convenient design and versatility over multiple sports, this High AOV business has a strong reputation and great future growth potential!
Importing
Utilizing a multiple supplier capital approach, the company has access to supplier options in any textile country for supplier diversification, such as Vietnam or Cambodia. As the product is easy to produce in other countries, shifting production outside of China to reduce tariff exposure and reduce reliance on China is a viable option — and the company has already begun this shift, onboarding a secondary manufacturing partner in Pakistan that delivers superior product quality at a reduced cost of goods.
Recent Momentum
FY25 revenue reflects temporary stock outs, a conservative advertising posture, and tariff pressure rather than weakened demand. Following a softer first quarter, growth accelerated significantly over the course of the year: gross sales expanded 16% year-over-year in May, 30% in June, and 59% in July, with August on pace to sustain a strong 30% increase. This momentum was catalyzed by the strategic launch of 20-pack wristband SKUs across all colorways at introductory pricing, which successfully drove search ranking and sales velocity alongside scaled advertising support.
Key Benefits or Highlights
- Rapid SKU Growth: SKU count doubled this year, lifting average order value and building the base for the mid-year sales acceleration
- New Product Launch Underway: Inbound inventory for new multi-color hand warmer SKUs is currently en route to Amazon fulfillment centers, offering immediate, incremental revenue growth
- High AOV: Average Order Value continues to rise with introduction of new SKUs
- Seasonal Demand: Demand is concentrated in the Aug–Sep season, making inventory and ad planning highly predictable
- Favorable Supplier Terms: Excellent terms with only 10% down, improving cash flow
- Operational Efficiency: Minimal owner involvement due to streamlined FBA operations
- Untapped Potential: Strong B2B opportunities and retail expansion yet to be explored
Marketing
Currently utilizes Amazon PPC, including video and sponsored ads, with no off-Amazon paid traffic efforts. TTM advertising and promotional spend totals approximately $108,000, 18.8% of gross sales, deployed entirely inside Amazon. This presents a huge opportunity to unlock significant revenue growth potential through new and more aggressive advertising strategies.
Operations
The current owner works approx. 5 hours/week overseeing inventory, account health, ordering, and vendor relations. There are two contractors that manage ads, handle account maintenance, inventory tracking, and customer service.
Financial Strength
This business's streamlined operations, unmatched pricing, and high quality products positions it as a trusted brand of athletic wristbands nationwide. With TTM (Jul '26) gross revenue of $576,341 and TTM cash flow of $120,254, and a loyal customer base, it is uniquely positioned for continued growth. It is a great opportunity for a new owner to walk into a turnkey operation, enjoy a steady and mainly passive income stream and capitalize on the established relationships already in place with the key manufacturers and Amazon! SDE requires virtually no adjustment, reported profit is buyer profit.
