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About Truforte Business Group

Serving Southwest Florida since 1994.

Our mission is to serve others as an intermediary in the sales and acquisitions of Florida businesses. We assist Buyers and Sellers with obtaining their goals in Buy-Sell transactions from $50,000 to multi millions.

If you are looking to Sell or Buy a business in Florida Truforte Business Group can help.


Bob Pockrandt is a licensed Florida Real Estate Broker who has over 50 years of business experience including start-up, management and ownership. Bob has been a principal in Southwest Florida Business Brokerages since 1993. He has consistently year after year marketed and sold a variety of business for many clients ranging from service, retail, manufacturing and more. He has trained many through his firm to also be successful business brokers. Bob has been an executive in a Fortune 500 company and his General Management and many years of hands-on experiences makes him a very knowledgeable resource for both Sellers and Buyers.

Bruce Pockrandt is a licensed Florida Real Estate Broker and Business Sales Specialist with active experience since 1983 in Marketing, Sales, Customer Service and Distribution. He has extensive background in the Entertainment and High Tech Products industries employed by major companies in these fields. Bruce’s experience in the Wholesale, Retail and Services environments makes him uniquely qualified in relating to Buyers and Sellers in assisting them in achieving their goals. He enjoys working with people and helping them to find solutions to their problems in their pursuit of buying or selling of a business.

Michael Mauer is a CPA, MBA and Licensed Real Estate Agent with extensive financial, operational and sales skills who led and managed a “Big 4 Accounting Firm’s” internal audit and risk management public accounting regional service line for 12 years and served as a Corporate Fortune 200 Vice President leading and responsible for Internal Audit, Sales, Marketing and Client Service. Acknowledged for developing creative marketing, sales and financial solutions and achieving superior results by using intuitive and “out of the box” thinking, business acumen and diversified technical skills in identifying root causes to issues and problems. He is a Fairleigh Dickinson University MBA graduate and a Certified Public Accountant (“CPA”) Florida, New Jersey, Indiana & Ohio. Michael brings his experience to the Truforte Business Group and has chosen to use his vast knowledge in assisting Buyers & Sellers in Mergers, Acquisitions, Exit Planning and Sales of Florida Businesses.

Phil Host is a licensed Real Estate Agent and Business Sales & Mergers & Acquisitions Specialist with more than 30 years of entrepreneurial, sales, business development and management experience. Phil focuses primarily in the Gulf Coast market, but he can also serve Buyers and Sellers and Mergers & Acquisitions clients throughout the State of Florida.

Jack Luiszer, MBA, CBB is a licensed Real Estate Broker in Florida as well as Georgia. Previously holding the position as principal and founder of Southwest Florida Business Advisors, Jack joined Truforte Business Group as part of the acquisition of Southwest Florida Business Advisors by Truforte Business Group in late 2011. Jack's experience includes over 30 years of executive involvement with small and medium size companies, including ownership, consultation, marketing, strategic planning and in-depth financial analysis. His vast business knowledge and years of experience with business sales and acquisition makes Jack a powerful resource for business acquisition, merger and divestiture services for middle market companies in Florida.

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