~2.5x Adult E-commerce, Amazon Shopify Organic, Under 5 hours/week
Deal ID: HMIB77
Overview: This USA-market home goods and wellness brand operates across 40+ proprietary SKUs on Amazon FBA (Brand Registry, two US trademarks) and its own Shopify store, which draws growing organic traffic with zero paid spend. ~60% of profit comes from its core intimate adult furniture/wellness range with a strong moat; the rest from an established legacy product line, giving two diversified profit streams. Nearly every product is custom-tooled and iterated from real customer feedback, a structural moat against overseas copycats. Owner oversight is ~1 hour/week, with a supply chain manager and AWD-integrated FBA replenishment handling operations.
Asking Price: $750K + Inventory
TTM Revenue: $1.1M
TTM Cashflow: $293K
Multiple: ~2.5x
Industry: Amazon FBA / E-commerce, Home Goods & Wellness
Turnkey: Possible (~1 hour/week owner oversight; supply chain manager runs day-to-day)
Online / Remote Capable: Yes, Online
Year Established: 2023
Age of Business: 2 yrs
Net Margin: 25% (TTM)
SKUs: 40+ proprietary, easy to manage with existing VA. No single SKU risk.
SBA Eligible: No
Country of Incorporation: Non USA
Marketplace: USA, .com and DTC
Growth Opportunities: Clear expansion runway: international marketplaces (Canada direct fulfillment, Amazon Europe/Germany) are untapped, Amazon PPC has barely been used, a proven paid-traffic channel is dormant, and a high-ticket premium SKU pre-sold before launch. Sale includes Amazon Seller Central account, Shopify store, supply chain contractor, two trademarks, Sellerboard dashboard, email list, all design assets, and a custom AI price-optimization tool integrated via the Amazon API. Post-purchase support is included. Organic website traffic is increasing automatically.
Exit Advisor Takeaway: At a ~2.5x multiple on $293,910 TTM cashflow, this is priced attractively for an asset with genuine defensibility, a diversified, hard-to-replicate catalog with several SKUs excluded from Amazon's Best Sellers Rank, denying copycats the visibility tools they normally use to clone winners. Combined with an organic, ad-free Shopify channel and multiple untapped growth levers (geo expansion, PPC, retargeting), this reads as a rare FBA asset built for longevity, not a one-cycle wholesale flip. A near-passive 1 hour/week commitment and durable, dual-stream profit make this a strong fit for a stable, largely passive buyer.
