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This listing is for a SaaS and service business created in April 2009 in the business niche. The PHP + MySQL platform provides customers with a way to create their own simple, quick, custom-made website. The business has a large email list with 225K subscribers, several high DR domains, and millions of backlinks. The business requires minimal time investment from the Seller.
The business earns primarily from SaaS (78%), service/customizations (16%), and affiliate (6%). SaaS subscriptions are paid via Stripe and some via PayPal. The business offers 16 templates for users and also offers ‘Customizations’ for additional costs. The price for Customizations varies by project and makes up 16% of total revenue. The business uses a limited free version of the service and a one-time payment offer that doesn’t offer updates. There are currently 7,077 active websites under the 2 aforementioned plans. This presents a big up-sale opportunity that hasn’t been utilized.
The sale includes the main business domain which has a DR75, a former business domain that directs users to the main site with a DR72, and a competitor's site that was acquired in 2015 with a DR64 that also directs users to the main site. The main site generates traffic primarily through organic (50%), followed by direct (25%) and referral (18%). The country leading traffic is the US (21%) with the remaining traffic from IN (13%) and CA (4%). Traffic is well spread throughout the site with the top page accounting for 10% of traffic.
The business has an email list of 225K subscribers. Currently, the list is not monetized and only used to notify users of any software updates. Utilizing and monetizing the current list would be an opportunity for the Buyer. In terms of marketing, the Seller has done no recent paid marketing. Generally, customers find the business through SEO and word of mouth. The business has two Facebook pages, two Twitter accounts, and a YouTube account though none account for significant traffic. The business has gained millions of backlinks because users have had to link to the service in the footer of their sites and from the service being discussed in blogs and forums.
The business has a few employees: a full-time developer based in Mexico and a part-time support agent based in the Philippines. There is an additional systems admin who supports the business on a contractual basis
Included in the sale are native ios and Android apps that are finished but have not been promoted or sold yet. Customers have been asking for the apps so product demand is in place for the Buyer. The business has solid systems and software in place along with a solid 12 years of SEO positioning. The business would most benefit from a Buyer interested in marketing and scaling sales.
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Real Property Included
Implementing a marketing strategy
Launching the paid apps
Monetizing the email list
Developing new features
Adding more languages to the site
The Seller would like to focus on other opportunities.
Online Business - 24/7
Financing may be available, please enquire.
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