SellerForce® presents a thriving 7-year-old DTC Beauty Brand built around a pre-glued, under-lash cluster system that gives women a salon-style lash look at home in a few minutes. Over 53K customers have purchased in the past 2 years. The business has Seller Financing available for a qualified buyer. Founded in 2019, they serve customers looking for multi-day lash wear without salon appointments or separate glue application. Their core pre-glued clusters offer 5–10 days of wear and can also serve customers with little or no natural lash growth.
Their catalog includes 59 live SKUs and 8 bundles across lash extensions, reusable strips, application tools, adhesives, mascara, and lip care. All products carry their own branding, with registered trademarks and custom mascara and lip gloss formulas among the assets. Several lash formats give customers options for everyday use, refills, travel, and special occasions, while supporting products create room for larger orders.
Consumable products support a natural reorder cycle, with 2,460 active Shopify subscribers and recurring delivery also available through Amazon Subscribe & Save. Shopify average order value holds near $57 across recent reporting periods. Their loyalty program has 73,000 enrolled members, including 19,755 who have purchased at least twice. Active Shopify subscribers represent roughly 5% of the two-year customer base, leaving room to introduce recurring delivery to more existing buyers.
Customer outreach is supported by 41,156 email profiles active within the past 90 days, 1,835 active SMS subscribers, and approximately 217,000 social followers. Their website recorded 62,802 visitors and 81,104 sessions in July 2026. Sales channels include Shopify, Amazon, TikTok Shop, and wholesale, giving the business several ways to reach buyers. Reported gross margin was approximately 61% from February through August 2026, after an ongoing royalty expense.
Growth opportunities start with better inventory planning. Stockouts have interrupted advertising and weakened Amazon search placement, and a recently added logistics contractor is addressing forecasting and replenishment. A buyer can build on this work through new lash products based on existing customer feedback, stronger subscription promotion, and improved Amazon listings. Lash-focused advertising has outperformed campaigns for newer beauty products, while the lip range has received little advertising support. Influencer partnerships, wholesale outreach, TikTok Shop, and a dedicated SEO program provide further paths to reach new customers.
With a strong market presence, innovative product offerings, and substantial growth potential, this beauty brand is a lucrative acquisition opportunity for buyers looking to invest in a well-established cosmetics company. Contact SellerForce today to explore this outstanding business opportunity!
Key Valuation Points
- Seller Financing
- 7 Year-Old Business
- $57 Avg. Order Value
- 53,209 Customers
- 59 Active SKUs
- 41,000+ Email Profiles
- 217,000+ Social Followers
- 62,000+ Website Visitors
- 61% Gross Margin
Code Name: Project Flutter
SF691
