This listing is for a display advertising and Amazon Associates business created in November 2018 in the baby care niche. The WordPress site features informational content on pregnancy and raising babies and toddlers. The business has experienced year-on-year growth in traffic and revenue and it requires just 2 hours of work per week from the Seller to maintain.
The site earns through AdThrive (93%) and Amazon Associates (7%). The top three traffic channels for the site are organic search (93.95%), direct (5.51%), and social (0.45%). The top three countries that drive this traffic are the US (67.58%), GB (8.68%), and CA (6.4%). Traffic is spread evenly across the site with the top three traffic pages driving 4.73%, 2.06%, and 1.58% of total site traffic respectively.
The site currently has 634 articles. From January 2020 until November 2021 the Seller managed a small team of contract writers through Upwork and an editor to publish between 10-30 articles per month. There are several articles that were written by content services as a test, but the Seller preferred to hire and train their own writers for the project.
The site currently has minimal affiliate-focused content such as review guides and best-of articles. The Seller believes that producing this type of content and connecting with affiliates is a growth opportunity for the site. Another growth opportunity the Seller identified is running a link-building campaign since they haven't yet run one.
*The site was negatively impacted by the December 2020 Google algorithm update, then it was positively impacted by the June 2021 update.
