A rare opportunity to acquire a well-established nutrition and wellness business with nearly 40 years of operating history, strong community recognition, and a deeply loyal customer base. Founded in 1985, this Bay County institution has been built on trusted relationships, personalized guidance, and consistent service—not just product sales.
The business generates over $700,000 in annual revenue and $188,103 in seller discretionary earnings.
Customers return for personalized supplement guidance, ionic foot detoxification, body pH testing, customized alkaline water systems, thyroid health evaluations, and ongoing wellness support. These consultative services create meaningful customer relationships, repeat visits, and referrals that a chain retailer or online-only competitor cannot easily replicate.
The business also offers a proprietary wellness product line developed by the founder, with an established customer following. The line will remain available to the buyer through a wholesale supply arrangement, providing continuity and an additional point of differentiation.
An established e-commerce platform contributes approximately 10% of annual sales and gives the new owner a platform for broader geographic reach. With focused digital marketing, improved online merchandising, and customer outreach, this channel offers substantial room for growth.
A wellness background is not required. The seller is committed to providing comprehensive training during a three-month transition period. The existing team includes a highly experienced employee with nearly a decade of tenure, along with knowledgeable staff who understand the products, systems, and customer relationships. Consultation services can continue through appropriate licensed professionals or referral arrangements, as applicable.
The opportunity is especially well suited to an owner-operator or manager who values customer service, can lead a small team, and is prepared to modernize and expand a respected local brand. The business has historically grown primarily through word-of-mouth and has had limited investment in advertising, leaving clear opportunities to:
- Expand digital marketing, social media, and local outreach
- Grow ecommerce and national sales
- Add complementary wellness services and products
- Extend operating hours
- Improve merchandising and customer retention programs
The business currently occupies approximately 2,800 square feet in two units at a high-traffic shopping center, where it has operated for more than 30 years. Current rent is $7,078 per month, and the lease runs through May 2027. The seller believes the business could operate efficiently from approximately 1,400 square feet, potentially reducing occupancy costs and improving margins.
The $589,000 asking price includes approximately $213,000 in inventory and $10,000 in furniture, fixtures, and equipment. SBA pre-qualification is available. The seller is motivated to identify the right successor and will support a structured three-month transition.
This is an opportunity to acquire a proven, relationship-driven business with significant brand equity, recurring customer demand, multiple revenue channels, and meaningful upside for a new owner.
SBA Pre-Qualified
