This listing is for a display advertising business created in May 2014 in the information niche. The WordPress site features information on Social Security for US citizens and has a DR51 with an organic backlink profile. There is a nice spread of traffic across the site and overall it requires minimal effort from the Seller to maintain.
The business earns 100% of its income through Ezoic display advertising. The top three traffic channels for the site are organic search (89.58%), direct (9.14%), and referral (1.2%). The top three countries that drive this traffic are the US (97.77%), PR (0.43%), and CA (0.22%). The top three pages of the site drive 5.45%, 5.44%, and 4.26% of the total site traffic respectively.
The Seller writes 10 articles per month for the site, but they state that this operation could be outsourced.
The Seller has built a 301 redirect system because they changed the URL structure to be more SEO optimized when they converted the site to WordPress in September 2021.
Included in the sale is a Facebook account with over 750 followers. The Seller believes that growing a social media presence is a growth opportunity for a Buyer to consider. They have also identified lucrative shoulder niches that a new owner could expand into.
