30-Year Made-in-USA Air-Filtration Ecommerce Brand
Location: Greater Los Angeles Metro Area, CA (Los Angeles County)
Seller Financing: Available if the price and deal structure is right
Asking Price: Best Possible Offer
Cash Flow: $44,400
Gross Revenue: $168,502
EBITDA: N/A
FF&E: $25,000
Inventory: Finished-goods & raw-materials inventory conveys.
Established: 1992
Employees: Owner-operated, with contract/part-time labor as needed
Business Description
A rare opportunity to acquire a profitable-margin, Made-in-USA consumer air-filtration and odor-control brand with more than 30 years of operating history and a defensible niche it has held for three decades. This is a real brand with proven products, established channels, and clean, essentially debt-free operations.
The business designs and manufactures a fan-mounted air filter alongside a family of fragrance-free, activated-carbon odor-control products carrying a long-established portfolio of brand names. Across three decades in its core product categories, no meaningful direct competitor has emerged offering the same approach.
Sales run primarily direct-to-consumer, with the large majority of current revenue flowing through a leading online marketplace at core-product gross margins ranging from roughly 75% to over 90%, complemented by the company’s own e-commerce site. Products carry strong 4.5-to-5-star consumer ratings. The brand also holds a blue-chip pedigree, with multi-decade shelf and program relationships among the largest names in U.S. home-improvement, mass and specialty retail, plus major national catalogs.
Most compelling of all, this is a proven brand that has simply been under-marketed. As the founders moved toward retirement and eased back on active selling and advertising, revenue stepped down — while the products, brand, margins, manufacturing capability and channel relationships all remained fully intact. Nothing is broken; the engine was simply idled. An energetic new owner acquires a turnkey platform and a clear set of near-term reactivation levers: restart direct-marketing spend, reopen dormant retail and catalog programs, launch already-developed new products, and expand into international markets.
The sale includes the brand and intellectual property, manufacturing and packaging equipment, established online and retail channels, and inventory. Operating from roughly 7,500 square feet, the asset base can support scaling toward approximately $2 million in annual revenue with minimal additional capital investment — so a buyer’s growth dollars go to demand generation, not plant and equipment. A generous transition and training period is included.
The owners are retiring and are seeking the right buyer to take a proven, well-built brand and grow it to its next level. Confidentiality is important to the Seller while a qualified buyer is identified, so the specific city, exact ZIP, and name of the business will be shared only once a prospective buyer has signed a non-disclosure agreement and been vetted. The location and ZIP shown above reflect the broader market area, not the specific operating location of the business.
NDA is required to secure a comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.
Detailed Information
Facilities: Approximately 7,500 sq ft of manufacturing and packaging space (leased)
Competition: Defensible three-decade niche; no meaningful direct competitor in its core product categories
Growth & Expansion: Restart online/direct marketing; reopen retail and catalog programs; launch already-developed new products; expand internationally
Financing: Seller financing available if the price and deal structure is right
Support & Training: Up to 12 weeks of seller-provided training included
Reason for Selling: Owner retirement
