Close

Choose your country

Or view all businesses for sale

Worldwide

Sell Your Business

Advertisement

Listed by:

Transworld Business Advisors

28-Year Category Leader | $13MM Revenue For Sale

Erie County, New York, US
Asking Price:
$5,795,000 Furniture / Fixtures included
Sales Revenue:
$13,087,951
Cash Flow:
$1,442,293

28-Year Category Leader | $13MM Revenue | $1.44MM SDE | In-House

Transworld Business Advisors presents a 28-year-old, founder-owned online retailer generating approximately $13 million in annual net sales and $1.44 million in FY2025 SDE — designing, manufacturing, and fulfilling a catalog of roughly 17,000 SKUs from a single purpose-built facility in Western New York.
The company is among the largest independent specialists in its category, and one of a handful of internet-native retailers of any kind to have thrived across three decades of fashion cycles and platform shifts.
Revenue flows through a branded Shopify storefront (≈85% of sales), a native mobile app with materially higher order values, Amazon US (growing ≈25% in 2026), Walmart, Etsy, and TikTok Shop. Behind those channels sits a fully owned audience of 2.6MM email profiles, 1.2MM SMS subscribers, and 3.9MM+ social followers — a marketing asset the buyer owns from day one rather than having to build.
An in-house gold department, led by a master jeweler and certified gemologist, produces 14k and 18k gold, diamond, and lab-grown-diamond pieces in the USA — a position no marketplace seller or dropshipper can replicate at the company's price point.

Investment Highlights:
Durable, diversified revenue: ≈$13MM for three straight years across six sales channels; ≈360K orders per year with zero customer concentration.
Vertical integration: in-house manufacturing, laser customization, photography studio, and fulfillment under one roof.
Owned audience at scale: email returns ≈4× and drives ≈12% of DTC revenue; 40% of customers are repeat buyers contributing ≈46% of sales.
Management in place: VP of Operations with 23 years' tenure and department leads of 10–20+ years; the owner works ≈10 hours/week remotely.
Growth levers unpulled: Amazon, mobile app, TikTok Shop, subscriptions, wholesale re-entry, international reactivation.
Bonus second brand: a complete, USA-made consumer brand with its own equipment and 1.4MMprofile email list conveys at no additional cost.

Property Information

Real Estate:

Lease

Premises Details:

The company is one of the largest and longest-running independent online retailers of body jewelry in the United States — founded in 1998 and built by the same founder for 28 consecutive years, through three decades of fashion cycles, platform shifts, and retail disruption, without ever changing hands.

Business Operation

Expansion Potential:

Amazon expansion — increase Amazon's share of the revenue mix through listing optimization, ad optimization, and new product launches; convert proven high-velocity FBM listings to FBA; launch an Amazon affiliate program; reactivate international accounts (the NA unified account already includes Canada, Mexico, and Brazil; EU/UK accounts have been paused since 2020 and are ready to relaunch).

Mobile app scale-up (Tapcart) — the app already delivers a high recurring-purchase rate and a ~$55 average order value, materially above the site average.
Growing the app-installed audience through push-notification marketing and app-exclusive drops is a proven, low-cost lever to shift revenue toward the company's highest-value channel.
TikTok Shop & live selling scale-up — infrastructure and host experience are already in place; launching a TikTok affiliate program is a natural next step.
Walmart & Etsy — currently small presences on both marketplaces, with substantial room to grow.
Subscription development — the existing subscription program runs ≈$6K/month today, representing a genuine build opportunity in a repeat-purchase category.
New skincare line — a piercing-aftercare spray and skin oils offer recurring-purchase potential, sold to an audience the company already owns.
Wholesale re-entry — wholesale was deliberately discontinued, leaving a clean re-entry path; the in-house gold manufacturing department could supply retailers and piercing studios.
Licensing & retail expansion — brand licensing and physical retail distribution remain untapped.
Bonus — second-brand relaunch — a complete second consumer brand (equipment, a 1.4MM-profile email list, USA production line) held at maintenance run rate today.

Competition / Market:

The competitive landscape splits into three tiers, and the company occupies the gap between them.

Direct online specialists are substantially smaller operations. None combine the company's catalog depth, owned audience, and in-house manufacturing, and none acquire customers at comparable scale across paid, organic, and social channels simultaneously.

Mass-market chains reach a broad audience but treat body jewelry as an accessory afterthought — limited assortment, no material expertise, and an experience built for first-time piercings rather than the enthusiast who owns multiple piercings and buys repeatedly.

Amazon marketplace sellers compete almost entirely on price at the bottom of the market, a segment the company deliberately concedes. They lack the brand trust, review history, and product-safety credentials that matter in a category where the product is worn in the body.

The barriers protecting this position are structural: a ~17,200-SKU in-stock catalog and the working capital behind it; a gold manufacturing department with credentialed talent; an owned audience of 2.6MM email profiles and 3.9MM+ social followers built over decades; and 28 years of search authority and review equity that would take a new entrant years and millions of dollars to approach, with no guarantee of matching the brand's accumulated trust. For a well-capitalized entrant, the realistic path into this category is to acquire its leader rather than attempt to recreate it — which is precisely the opportunity this offering represents.

Reasons for selling:

Retiring

Employees:
34
Years established:
1998

Other Information

Support & training:

8 Weeks

Owner financing:
Owner financing is available. Please contact the seller for more information.
Financing available:

Financing Amount $250.000,00 ROI 7.5% Terms Months 60 Monthly Payment $4.950,31

Furniture / Fixtures value:
$690,409 - included in the asking price
Inventory / Stock value:
$2,397,560