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This listing is for a two-site package of eCommerce businesses created in June 2009 in the pet care niche. The Magento sites features 25 high-quality animal shelter products. The business has seen strong year-on-year growth and requires minimal work from the Sellers.
The business features products designed by manufacturers in China, Columbia, and the UK. The Sellers hold inventory in rented shipping/storage containers as a self-storage facility where they can increase or decrease storage capacity usually at a few week's notice. The Sellers are not tied into any contracts, don't have to pay business rates, and have used the same facility for 10 years with a good working relationship with the owners. There is also a contract with a national courier to collect from the business on a daily basis.
The main site in the package generates traffic primarily through organic search (~66%), followed by direct (~13%) and Klaviyo (~5%). The country leading traffic is the UK (~80%) with the remaining traffic from the US (~9%) and CA (~1%). The top three pages account for about 38% of the total site traffic.
The business has an email list of 20K subscribers across two domains selling similar products. The email list is mainly sent an auto sequence offering products. The business also has Facebook accounts for each of the branded domains.
There are two main members of staff that run the day-to-day customer service and dispatching orders. Additionally, there is a freelance developer that can handle any website issues or projects when needed.
Growth opportunities for the business include adding more products, offering monthly subscriptions, building out more content sites, promoting the affiliate program, entering the wider pet market, launching the products on Amazon/eBay, and expanding in countries where the business already receives inquiries (Europe, USA, Australia). Additionally, the business is currently not being promoted via PPC which hasn't been utilized in the past 12 months, so using PPC would be a growth opportunity for the Buyer to consider.
**Learn more about this listing by scrolling down to the FAQ section**
Real Property Included
Expanding into other pet niches
Adding a personal brand of consumables
Building out content sites for each included brand
Expanding into other marketplaces
Adding additional monetizations
Promoting the brands' affiliate program again
The Seller would like to focus on other business opportunities.
Online Business - 24/7
Financing may be available, please enquire.
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