Huge potential for increasing market share!
Since its founding by the surgeon-inventor in 1999, this fine Middle TN firm has marketed and sold this revolutionary surgical tool to hospitals and surgery centers. 95% of revenues are earned with sales of the primary product (series, made in Germany) and the disposable component of these tools (made in the United States). Of the 95%, 75% is the disposable component. A newer product designed and manufactured by the doctor / owner, not related to the aforementioned, represents the remaining 5% of sales.
*HUGE Opportunity: The steady and stable sales volume developed by direct marketing and trade shows to 15% of market share— 40,000 of the approximate 275,000 of these surgeries performed annually in the United States.