Opening a new F45 studio means roughly $1M in buildout, equipment, and franchise costs, followed by a year or more of local marketing before the membership base holds steady. This New Jersey studio has already cleared that bar. The full buildout is complete, the F45 systems are running, and roughly 115 to 120 members are already paying month after month, all available at a fraction of what it cost to create.
F45 delivers 45-minute functional group workouts that combine strength and high-intensity training under certified coaches. What sets this location apart is the culture its members describe in their reviews: coaches who know each person by name and goal, a clean and well-run studio, and a supportive community that keeps people coming back. That loyalty shows up in the numbers, with about 93% of revenue coming from recurring memberships across multiple term lengths, supplemented by class packs, personal training, InBody scans, and nutrition guidance. The owner runs the studio absentee, under 5 hours a week, with a part-time coaching team handling classes and a documented sales process guiding new-member conversion.
Highlights include:
- Exclusiveuse lease protection against direct HIIT competitors.
- Owner works under 5 hours a week; parttime coaching team runs classes.
- Coach on staff has expressed interest in a studio manager role.
- Documented, transferable sales system; no fitness background needed.
- Seller financing available; assignable belowmarket lease in place.
This studio fits a first-time owner-operator who wants a built-out, brand-supported location without the cost and wait of building from zero, an existing fitness or multi-unit operator adding a recurring-revenue location, or a hands-on owner ready to convert the studio's existing lead flow into faster membership growth while continuing to serve a community that depends on it.
