10-Year Amazon FBA Supplement Brand Ecommerce with 50% Recurring Revenue
Deal ID: SNQL72
Overview
This 10-year-old private-label supplement brand has built a category-leading position on Amazon, generating $8.7M in annual revenue with $1.87M in SDE. The business's most compelling structural advantage is its 50% recurring revenue base, a rare metric in the FBA world, driven by Subscribe & Save enrollments and repeat purchase behavior. With 60,000+ product reviews, the brand has accumulated a review moat that would take years and significant capital for any competitor to replicate.
Asking Price: $4,950,000
TTM Revenue: $8,678,974
TTM Cashflow: $1,866,488
Multiple: 2.65x
Industry: Health & Wellness — Supplements (FBA)
Turnkey: Yes
Online / Remote Capable: Yes, Online
Financing: Not Stated
Includes Real Estate: N/A
Age of Business: 10 years
Recurring Revenue: ~50%
Reviews: 60,000+
High Gross Margins: Yes
Growth Opportunities
Growth levers include expanded SKU development within the existing health and supplement category, DTC channel development via Shopify or subscription platforms, international Amazon marketplace expansion, and influencer or affiliate marketing. The high repeat-purchase rate suggests strong product-market fit and customer satisfaction, a foundation that de-risks new product launches. The supplement industry's structural shift toward preventative health and wellness continues to expand the addressable market.
Exit Advisor Takeaway
A 2.65x SDE multiple on a 10-year-old FBA brand with 50% recurring revenue is materially below market. Comparable supplement businesses with this review count and recurring revenue profile typically trade at 3.5–4.5x. The review moat is the real asset, 60,000+ verified reviews create organic discovery, conversion rate advantages, and a barrier to entry that insulates the brand from new market entrants. For a buyer seeking a defensible, cashflow-positive Amazon asset with built-in retention, this is one of the strongest risk-adjusted opportunities in the current market.
