1.4x Multiple Shopify E-Commerce, Trademarked
Listing ID: WSSB64
Overview
This digitally native brand offers proprietary, machine-washable slippers built for cozy home comfort. Trademarked in France (pending in U.S.) and supported by exclusive molds, it operates via a flexible dropshipping model with minimal fixed overhead. Fully Shopify-based, all key functions, customer service, order fulfillment, financial tracking, and marketing, are automated or outsourced. The business targets a loyal 35–55 adult demographic and is positioned in a seasonal but scalable comfortwear niche, with proven traction across peak periods. Despite launching the branded entity only in late 2024, the business has already generated over $3.4M in sales in the past 12 months and remains debt-free. Paid social, particularly Facebook, drives acquisition, backed by strong retention via a high-converting email list. Owner involvement is minimal, making this a low-lift acquisition ideal for scale-focused operators.
Asking Price: $750K
TTM Revenue: $3.4M (2025 full year)
TTM Net Profit: $539K (2025 full year)
Gross Profit: $2.2M
Multiple: 1.39x
Industry: E-Commerce / Apparel / Home Comfort
Turnkey: Yes – Ops & Support Outsourced
Online: 100% DTC via Shopify
Financing: Seller Financing open to qualified buyers
Growth Opportunities
Significant upside exists through product line expansion beyond seasonal winter wear into year-round SKUs like summer slippers or loungewear. The brand is well-positioned for marketplace expansion (Amazon, Walmart), with international growth potential in Europe supported by an existing trademark. Email marketing and bundling strategies can increase LTV and AOV, while influencer-driven UGC campaigns offer a path to lower CAC. Addressing shipping speed via 3PL or regional warehousing could further enhance customer satisfaction and retention.
Exit Advisor Takeaway
This is a rare, sub-2x multiple eCommerce brand with >$500K in net profit, streamlined ops, and strong YOY growth. The lean model eliminates inventory risk while leveraging exclusive designs and growing brand affinity. The trailing 12-month profit of $539K (2025) is consistent with 2024 figures, showing operational stability post-launch. At 1.39x multiple, with strong gross margins (~65%) and zero liabilities, this asset offers excellent ROI potential. Growth levers include launching Amazon or retail partnerships, increasing LTV through product bundles, and expanding non-winter SKUs to flatten seasonality.
