Business Description
This is not your average neighborhood flower shop. Established in 2013, LeFleur is a premier floral design center, retail boutique, and event destination that has become a staple in the Washington, IL community. Known for its modern flair and innovative, customized approach, this business serves a 35-mile radius and handles everything from daily high-end floral deliveries to large-scale national events. With a sophisticated e-commerce platform and a massive social media presence already in place, this is a turnkey opportunity to own a brand that is as much a creative powerhouse as it is a profitable enterprise.
Business Overview:
LeFleur operates three distinct, high-margin divisions under one roof:
1. Floral & Event Design: A full-service division that serves as the "magic" behind major annual events like the Peoria Food and Wine Festival, as well as high-end weddings nationwide.
2. The Boutique (LfB): A curated lifestyle shop featuring women’s apparel, accessories, home decor, and gifts, serving as a regional shopping destination.
3. The 905 Room: A mid-century modern event space that hosts intimate weddings and private parties for up to 50 guests, featuring an expansive outdoor patio and a seamless online booking system.
Key Strengths:
- Dominant Market Position: The only flower shop in Washington (pop. 17,000), enjoying zero local competition and a "destination" status for shoppers.
- Exceptional Asset Value: The sale includes $260,000 in FF&E and $105,000 in inventory, nearly covering the asking price in tangible assets alone.
- Diverse Revenue Streams: Income is balanced across daily floral sales, retail boutique turnover, event space rentals, and large-scale event production.
- Off-Site Scalability: Includes two off-site storage units packed with bars, backdrops, and furniture to support a growing event rental division.
- Unrivaled Support: The owner is offering six months of hands-on training and continued expertise to ensure the new owner thrives.
Financial Highlights:
- Asking Price: $375,000
- Gross Revenue: $1,200,000
- Cash Flow (SDE): $135,000
- EBITDA: $60,000
- Inventory: $105,000 (Included)
- Seller Financing: Available for the right buyer.
Market Position:
LeFleur sits at the heart of Washington’s small-business community but pulls clientele from the larger neighboring cities of Peoria and East Peoria. While the physical footprint is rooted in Illinois, the event division’s reputation allows for nationwide travel. The business is currently running at a high level, yet the seller has a "long list" of untapped concepts and growth ideas ready for a new owner to implement.
Detailed Information:
- Established: 2013
- Staff: 14 employees (4 Full-time, 10 Part-time)
- Facilities: Modern design center + boutique + event space.
- Rent: $2,500/month
- Reason for Selling: Transitioning to a new phase of life and parenting.
