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Dressing up is driving consumer spending mad this Halloween

Dressing up is driving consumer spending mad this Halloween

Americans really do love Halloween and according to the National Retail Federation’s (NRF) Halloween consumer spending survey ‘over 157 million Americans will celebrate Halloween this year’.

Over 68 million Americans will don their best costume and a further 20 million will dress up their pet this year.

The report states that ‘the average person celebrating will spend $74.34, compared with $77.52 last year’ with the total spend this Halloween set to reach $6.9 billion.

NRF president and CEO Matthew Shay stated that:

‘We expect those celebrating Halloween this year will look for several different activities to do with their family and friends. Consumers are ready to take advantage of promotions on candy, decorations and costumes, and retailers are ready to serve them.’

The report also shows that the majority of the cost will come from dressing up. On average they typical consumer plans to spend ‘$27.33 on costumes for the whole family’ resulting in a grand total of $2.5 billion spent on both store-bought and homemade costumes’.

This equated to a $1.2 billion spend on adult costumes, $950 million on children’s costumes and a further $350 million ‘on fashionable and fun costumes for their furry friends’.

However, if you’re convinced that you’ve come up with a devilishly brilliant and original costume idea this Halloween, then you’re probably wrong – especially if you were thinking about going as Batman’s nemesis (and the Joker’s scantily clad sidekick) Harley Quinn.

Googles latest data trove Frightgeist is on the hunt to find the most popular costume in the USA. Pulling together the top 500 search results, Frightgeist utilises google trends to find what costumes are trending near you.

‘Every day, over 3 billion searches take place on Google, and Google Trends gives us an unparalleled look at what the world is searching for. Google News lab puts that data to use – from powering insightful journalism to help you pick out your Halloween costume’

And it looks like people are steering well clear of the simple white bedsheet and the other classics with film and comic book characters topping the charts.

It looks like the majority of Americans are planning to dress as Harley Quinn as she takes the number one spot, closely followed by an array of Star Wars characters. However, the data has also unearthed some not so scary results such as Minnie Mouse, Mario, and Despicable Me’s Minions.

Is your business in shape to spook this Halloween? Let us know what you’ve got planned.


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