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techsavvy

The Smart Money’s On… The Technologically Savvy Hotel

A hotel is not just somewhere to sleep it's a place designed to emulate the experience of home.

Whether for business or leisure, for a quick stop or for several weeks, each hotel stay offers a new experience, we stay at hotels for many reasons. 

We’ve learned over time that a hotel is not just somewhere to sleep. Instead, it’s a place designed to emulate the experience of home. And for some innovative hotels, it’s a place designed to emulate the ultimate version of home.  

One leading hotel trend today is the technology savvy hotel. As hotel owners strive to keep their business relevant, it’s vital to stay in tune with a new generation of tech-savvy guests. Your guests now expect certain technological amenities they’re accustomed to, and the smart money is on hotels that can keep up in the digital world. 

Control

Today, power is disguised as a smartphone. We control our lives with technology to confirm appointments, check in for flights, and even find our spouse online. So, why wouldn’t we book a hotel room from our mobile device? Options like this just scratch the surface of guest-controlled features. 

Take Marriott’s Travel Brilliantly marketing campaign launched this year. The campaign reveals renovations under development and encourages feedback from guests. The campaign’s website offers an “our idea” and “your idea” section to show what’s in production and what changes people would like to be made, giving control to guests. 

In addition, Courtyard by Marriott offers GoBoard, a digital lobby information center to eliminate lines and answers simple questions such as directions or a restaurant recommendation. 

At the Montage Deer Valley mountain resort in Park City, Utah guests have a new level of control. Rooms are designed to lets guests control lighting, temperature, the fireplace, entertainment, privacy settings and energy-saving features.

Creature Comforts 

Although an inviting bed and a clean room at a hotel speak to our creature comforts, so does technology. How panicked do you get when you’re without your phone? Our reliance on technology has jolted our laptops, phones and tablets from gadgets to necessities in our lives. 

A poll by SmartBrief showed that 45% of hotel guests travel with two devices and 40% with three or more. There’s no wonder more hotels offer more accessible plugs and Wi-Fi options for guests.

Speaking to the need for comfort, Hyatt Union Square in New York offers three check-in options for guests: an iPad check-in, a self-serve check-in kiosk and a traditional front desk. 

Cutting-edge

Along with meeting guests’ needs, some hotels are going above and beyond to offer the most cutting edge technology. 

San Francisco’s Hotel Zetta guestrooms feature technology that allows music, movies, emails and more to stream wirelessly from your mobile device to a flat screen TV. This level of luxury and convenience is what guests crave today. 

On the topic of high-end, at Hotel Bel-Air in Los Angeles guests can book massages or dinner reservations using in-room iPads. Using a touch-screen phone, guests control room temperature, lights and even the curtain height. 

It is safe to say that our connection with technology isn’t dwindling anytime soon. Because of this, hotel owners have a chance to take advantage of this trend. Whether on a small or large scale, any step toward implementing tech options for guests ensure your hotel is up-to-date and on the right track. 



Bruce Hakutizwi

About the author

USA and International BusinessesForSale.com Manager for BusinessesForSale.com, a global online marketplace for buying and selling small medium size businesses. The website has over 60,000 business listings and attracts over 1.5 million buyers to the site every month.

@BizForSaleUS

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