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The US is the largest market in the world for consultancy services in general and for consultancy franchises. Businesses and public bodies alike often hire consulting firms to help them improve efficiency and - particularly during adverse economic conditions - cut costs. Sometimes an external, objective opinion is just what's required so small wonder this is such a huge and growing sector. B2B franchisees tend to be older than those in other sectors, a FranchiseSales.com survey has revealed.