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Rated #1 in the Industry

Whether you are a veteran in the home fashions industry, or have a natural talent and always dreamed of making interior decorating your career, we encourage you to take a hard look at our franchise system. Rated number one in the Decorating Services category by Entrepreneur Magazine, we are the leader in our field. But, more importantly, we believe in measuring our success by the individual success of each franchise partner. Just ask our franchisees. We offer top franchise opportunities for women, men, and minorities. Anyone seeking to be an interior decorating entrepreneur should consider a start with us.

Home Furnishings Industry Exploding Now is a great time to look into Decorating Den Interiors. The home furnishings industry demand is strong. Even in markets where new housing sales have slowed, remodeling of existing homes is a growing trend. Baby Boomers who believe that now may not be the time to buy or sell a home are deciding to stay put and spruce up their existing home. Home furnishings and remodeling represents a $200 Billion market annually in the U.S. and Canada. Is it about time to turn your passion into a business of your own? If your passion is interior decorating, I encourage you to take a closer look at Decorating Den Interiors. Perhaps you will soon join us in our mission as we Make the World More Beautiful, One Room at a Time".

A Business of Your Own

For a surprisingly low investment, you too can begin building equity and a real future with your own interior decorating franchise. Consider these advantages:

• Being your own boss and controlling your own destiny
• Flexible hours
  
• Work from home
  
• Creative independence
  
• No corporate glass ceilings
  
• Pride in ownership
  
• No prior experience necessary
  

 
Training and Support

Initial and ongoing training of franchise owners is a basic ingredient of our system and covers design principles, product knowledge, sales and marketing, and business management. Training begins with a 45-day home study preparation program. This initial training known as "Ready-Set-Go" includes the necessary steps to start up your new business. New franchisees then attend Professional Decorating and Sales School, a comprehensive 2-week classroom training session conducted at Lifestyle University in our corporate headquarters in Easton, Maryland, a beautiful small town located off the Chesapeake Bay. The next step in our ongoing training is provided through 12 modules of weekly Directions sessions where we focus on each key aspect of our business. Training continues with monthly regional meetings, training sessions conducted by suppliers, mini-conferences, our annual Conference, special national training events, and our Executive Franchise program which is designed to bring a franchise to a higher level in both size and sales volume.

Merchandising

Decorating Den Interiors offers the potential franchise owner the opportunity to purchase wholesale products with more than 100 Preferred Suppliers. With the advantage of our multi-million dollar group buying power, Decorating Den Interiors has negotiated superior supplier packages to form a structured Preferred Supplier Network. This network supports the franchisee and enables them to spend their time participating in revenue-generating activities instead of trying to get new vendors while being faced with minimum orders, stocking requirements, and/or large minimum opening orders.

Marketing

Decorating Den Interiors franchise owners are supported by an outstanding marketing program designed to build client confidence, credibility and name recognition, and provide the owner with a substantial competitive edge.2 Franchisees order professionally created monthly mailers, including customizable newsletters, tri-fold mailers and postcards, which are all customizable online to make marketing even simpler. Also available are free downloadable newspaper inserts, decorating columns, press releases, and turn-key direct mail programs, which target prime customers in the business owners' exclusive marketing territory.

Technology

Decorating Den Interiors uses the latest technology to stream-line business functions and enhance communications within the organization. Our Intranet system, DecoNet, enables franchise owners to communicate online with other franchise owners as well as with field managers, and corporate office personnel. In addition to communications, DecoNet provides sophisticated customer management and sales reporting, your own individual web site and a digital library. Our main website - www.decoratingden.com - is rapidly becoming The world's most exciting website for the home®.

Is This Business for You?

In today's changing job market, long-term security is often measured in months. More and more people like you are deciding it's time to pursue the American Dream of owning their own businesses. In planning your next career, your first decision is whether to take another job or to take control of your future through business ownership. Before you consider starting an interior decorating business, ask yourself these questions:

   1. Do you have a passion for interior decorating?
   2. Do you have a desire to earn what you are worth?
   3. Do you feel you have good people skills?
   4. Do you have a flair for color and fashion?
   5. Are you self-motivated and disciplined?
   6. Do you have a desire to own your own business?
   7. Would you like more flexibility and control with your career?
   8. Do you want to be your own boss?
   9. Do you want to work from home?

If you answer yes to most of these questions, the next question you'll probably ask is, "Should I buy a franchise, or should I go italone?"

To be successful in this business, you really must love interior decorating and people. Even with the power of a solid franchise behind you, building a business is hard work. Many franchisees don't mind working hard because they build equity and don't spend their lives making someone else wealthy.

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