 | | Automotive Maintenance Franchise |  |
| | Honest-1
Industry
There are currently more than
249million operating vehicles in the US. The
average age of these vehicles grows older every year with over $35
billion in maintenance and repair expenditures in 2007. These facts
all add up to present enormous opportunities for businesses
providing quality service and exceptional value that consumers can
trust.
Success within the automotive industry is dependent on partnering
with a company that holds the creed ofHonesty, Value, and Support in the highest regard.
Honest-1 Philosophy
 Honesty, Value and Support, and an unwavering
commitment to our customers and our environment are the priorities
of our corporate philosophy.
We work hard to develop our brand through superior training,
support, and a variety of franchise offerings including Area
Representative/Master Franchises. We are America's most trusted
family of automotive maintenance and repair centers. This is not
only our goal; it is our mission, and the heartbeat of how we work
with our franchisees and our customers, making Honest-1 the most
powerful automotive franchise experience in the industry.
Honest-1
Eco-Commitment
As an innovative leader in the automotive service industry,
Honest-1 is a Green company. This means we have set in place very
specific eco-friendly initiatives and strategies at both the
corporate level and at the center level. It is our mission to be
the cleanest company in a traditionally dirty industry.- Environmentally Sustainable Actions
 - Pollution Prevention
- Recycle
- Resource Conservation
- Offer and Promote "GREEN" Services
Honest-1
Name
The name Honest-1 speaks to an important point of difference.
Honesty and integrity are the pillars which hold our system
together and apart from competition. We thoroughly train and
reinforce integrity in every service offering to the
customer.
Honest-1 Centers
Industry statistics show that 66% of customers bringing in
vehicles for service are female. Honest-1 centers are designed to
be family friendly with upscale features like tiled lobbies with
leather easy chairs and couches, Internet café, complimentary
beverages, large screen TVs, children's play areas secured by a low
wall, tiled and upscale restrooms, and exceptionally clean work
areas.
Honest-1 Business
Model
The automotive repair and maintenance industry is
counter-cyclical, meaning it is recession resistant. As banks
tighten lending requirements and interest rates rise, more car
owners will hold onto their vehicles longer. This increases demand
for preventative maintenance and repairs. To capitalize on this
trend, Honest-1 offers a variety of services
and products designed to lengthen the life of vehicles while
maximizing fuel efficiency and reducing engine emissions in support
of the environment.
Honest-1
Programs
Honest-1 has multiple franchise programs that fit most situations
and investment levels. For current automotive repair center owners,
we offera conversion program that is simple
and straight forward and includes financial incentives. For
franchisees with little or no industry knowledge we provide
extensive and ongoing training and our relationships with real
estate developers can get you up and running in a new
"build-to-suit" center. For well qualified investors, Honest-1 also
offers an Area Representative/Master Franchise program that enables
a franchisee to develop a territory and share in the revenues
generated within their area. This variety of offerings positions
Honest-1 uniquely within the automotive industry and ensures we
have an opportunity that matches your circumstances.
Honest-1 Training
Honest-1 provides a complete training program for
all of our franchisees and its employees. We offer a one week
manager's school that covers running the front end of the business.
This includes the sales process, production, software, and managing
the shop. We also provide a one week owner's school that covers all
the back end operations of running a center.
Some aspects that are covered are accounting, marketing, human
resources, software, and business planning. This would all end with
one week of field training.
The trainee gets to actually work in a center and watch how all of
this comes together. Finally, Honest-1 provides support training to
all Area Representatives. This training teaches AR's how to support
the franchisees in their territory on a long term basis.
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