Comfort Inn is one of the world's largest and
most recognized hotel brands with 98% brand awareness according to
2006 Milward Brown Study. Established in 1981 Comfort Inn has
become a leading mid-market, limited service chain and offers
developers strong return on investment.
Comfort Inns, Hotels & Suites offer excellent
value, friendly service and assurance of pleasant accommodations at
a reasonable price. Comfort now offers guests free continental
breakfast, 24 hour coffee and high speed Internet access. Some
locations also offer the Comfort Advantage Room, an office with all
the comforts of home.
Mastering The Road
Comfort Inn is one of 10 brands of Choice Hotels.
Worldwide, there are almost 5,300 Choice hotels open and under
development in 46 countries totaling almost 400,000
rooms.
We have a long, solid history in hospitality and
franchise development that helps us better understand what it takes
and how to get there. We have developed an exceptional set of
resources, operational systems and marketing programs help you
create and maintain the best hotel for your unique needs. That
helps you reach all your goals.
Most importantly, we believe that success comes
from working together...every step of the way.
New Hotel Opening
Support
The fastest route to success depends on getting
the best possible start. This is where you will truly appreciate
our attention to process and detail. This is where our over
60-years experience in creating the procedures and products that
facilitate hotel development really makes a difference.
We provide what you need to start-up efficiently
and effectively. A New Hotel Opening specialist will visit you to
provide step-by-step techniques to achieve successful sales and
marketing, to assist you with your initial sales and marketing
activities, and help you achieve fair market share as quickly as
possible.
Start-Up Training
We offer Total Lodging by Choice (TLC), an
orientations program preparing you to enter the Choice system. You
will receive the knowledge and skills you need to open and operate
your hotel, develop an effective marketing program, and how to
fully utilize all of Choice's resources for your
benefit.
Pre-Opening Operations
Training
This educates all your staff on basic front
office/guest services operations, basic maintenance operations,
basic housekeeping operations, Choice Central Reservations System
functionality, and Choice programs, such as 100% Satisfaction
Guarantee.
Grand Opening Support
Your Brand Performance Consultant (BPC) and Sales
Support Director (SSD) will provide you with assistance in
preparing your hotel's grand opening, including press releases and
ideas for making your event memorable and successful.
Brand Recognition
Traffic starts with brands that are recognized
and respected. Choice Hotels has got it.
National Advertising
Your property benefits from a strong, consistent
marketing program that reinforces a strong brand image and drives
traffic to your door.
Join Our Family
Focused on the Future - Building from
Strength
Additional brands with other investment levels
are available.
