This great business opportunity features a niche product line related to swimming, exercise, fitness and health. None of the products will be found at the local pool store or in Walmart. These items were carefully researched for strong demand, yet limited availability. The business is only one year old. It ran for its first year with limited marketing, and it grossed for 2007 $50,000. The net for 2007 is $15,000. The owner, an Internet expert, has now added SEO (search engine optimization), and the business is taking off. Sales this year (2008) will be between $100,000 and $120,000, with a cash flow between $35,000 and $40,000. All this with no advertising. You would have to pay someone over $25,000 (That is why we assigned $25,000 to the FE&E, the value of the web site.) to build and optimize a site like this. Since these are hard to find items, you could really blow the sales out by adding commission salesman calling on hotels. This could easily be a $1,000,000 business.
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