This business is the owner of a portfolio of niche online retail sites focusing on the sales of outdoor leisure products. The portfolio consists of 8 websites. Through its portfolio of websites, this business offers online consumers the ability to quickly access a wide variety of product lines associated with each of its targeted outdoor leisure sectors. To enhance the shopping experience, this business provides related product descriptions, images, reviews, and ratings, as well as user-friendly sorting features that allow customers to search by product name, product category, manufacturer, and price range. At time of purchase, orders are placed and handled through the site's automated shopping cart providers. Finally, the orders are drop-shipped directly to the customer from one of the Company's third-party wholesaler partners. All site revenues are generated directly through these product sales.
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