Leading Edge CRM Application Development Business For Sale

Business description

Introduction
The Company is a developer, manager, and distributor of the next generation of Customer Relationship Management (“CRM”) software. Founded in 2004 by seasoned technology entrepreneurs and business executives, the Company offers its proprietary flagship product, a full-featured and versatile web-based CRM software, to companies across a wide range of industries, enabling them to:
- Improve sales force management and optimize the sales process;
- Develop and deepen customer relationships;
- Strengthen customer service operations; and
- Streamline the overall sales, marketing, and service organizations.

The Company developed the CRM application during the four-year period from 2004 until the end of 2007. Many of its features were developed to address the underserved needs of the marketplace by providing clients with easy online and offline access to information, a simple workflow/messaging system to allow sales and customer service employees to effectively track sales opportunities and customer service cases, and real-time reporting to allow management to stay on top of sales and customer service activities. The result is a flexible CRM application suitable for companies in many different industries and of many different sizes. As a validation of the application’s success and sustainability, the average tenure per client is 2.6 years, a truly remarkable testament to client satisfaction and loyalty considering the Company only began offering the CRM application five years ago.

In mid-2008, Management deliberately chose to transition the Company’s strategy from one focused on growth and independence to one that would optimally prepare it to partner with an acquirer.

Transaction Benefits
- Generate a new stream of recurring revenue by offering an innovative, state-of-the-art CRM product.
- Benefit from Management’s institutional knowledge of the Company and its desire to work with the acquirer to ensure post-transaction success: The Company’s current Management has presided over all aspects of the Company’s development since its founding, including but not limited to authoring of the technology’s code, serving as key relationship managers to its 20 clients, and managing its finances. Following the sale, Management’s objective is to continue to play a key role in seeing that the Company’s contribution to the acquirer helps it to meet and exceed its post-transaction objectives.
- Leverage a highly scalable technology and infrastructure: The Company’s highly scalable technology enables it to increase its client base by a factor of twenty without incurring additional direct technology costs. Moreover, should an acquiring company opt to move the Company to its own data center, these direct costs would likely be reduced. In addition, the Company’s low on-going customer support requirements allow it to grow its client base without significant additions of customer support personnel.
- Acquire a simple, straightforward, and streamlined organization that is easy to integrate post-transaction: As an organization, the Company is ideal for a smooth and seamless post-transaction integration. The Company’s employee roster, which consisted of as many as 11 employees in 2007, has been streamlined and today only consists of the two Management employees, who have provided all of the Company’s capitalization. The Company is completely debt free, rents office space on a month-to-month basis, leases its servers also on a month-to-month basis, and features widely used technology that can be easily integrated by almost any acquirer.

Other information

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