 | | Lodging Franchise |  |
| | Since the economy extended
stay segment is experiencing tremendous growth, Suburban properties
low investment requirements and low operating costs makes this
brand of particular interest to investors and franchisers. Suburban
is a high quality, high performing and well positioned brand that
already has a strong reputation among consumers. Complimenting our
midscale extended-stay brand, MainStay suites., it enables us to
drive growth in a new segment that does not directly complete with
any of our current brand/properties.
 Products &
Services
The largest economy extended stay chain in the U.S., Suburban
Extended Stay Hotel properties combine the success of extended stay
with the best of limited service. By offering the essentials of
home economy prices, it creates an appealing value which can keep
occupancy rates highand operating costs low.
Since 86% of Suburban properties are new construction, it meets
Choice's brand strategy for guest experience, and encourages repeat
business.
Training &
Support
We provide a wide array of exceptional education and training
opportunities for you and your staff during the start up process
and throughout the life of your franchise, both at your property
and at The Learning Center, Suburban's corporate training facility
in Silver Spring, MD.
An intense five day program that covers the essentials, including
Human Resources, Front Desk Management, Risk Management,
Maintenance Operations, Housekeeping Operations, Financial
Management, Sales & Marketing. Plus instructions on Suburban's
Property Management Systems, Reservations Systems and ChoiceCentral
are available.
A Brand Performance Consultant is assigned to your hotel as your
primary support to help maximize your revenues. They guide you
through the opening process, offer ongoing assistance in operations
and marketing to make sure you access the full spectrum of Suburban
resources, and monitor quality assurance standards for your
brand.
The Centralized Help Desk is available to answer your questions
about the most effective operation of your hotel and the many
revenue enhancing opportunities available to each franchise.
Why Suburban Extended
Stay Hotel?
 Choice Hotels offers many innovations in
hotel franchising history, including:
- First to inspect member properties for
standards
- First to provide travel directories
- First to mandate wall to wall carpet
- First to offer 24 hour desk service, telephones
in rooms, and swimming pools
- First to guarantee reservations
- First to offer toll free
reservations
- First to develop global marketing/reservations
system.
- First to provide real time access to reservation
system via web
- First to offer wireless reservations via hand
held computer
| | | To receive more information on this lodging franchise opportunity, or to contact the franchisor directly, please complete the contact form below: | |
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