"Founded in 1993, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining. The company started franchising in 1995.
Today, the quick-casual concept is globally appealing - across regional and cultural borders. In addition, it is easily deployable and extendable - one Bakery Café can lead to several in very little time. Furthermore, when properly executed, this concept has the potential to be very profitable.
Market analysts and industry watchdogs claim that the trend towards healthy eating is only becoming heartier (Wall Street Journal, 2/5/02). "
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