Appleton Wisconsin Max Muscle Sports Nutrition Franchise For Sale

Business description

Drastically Reduced Asking Price: $49,900 + Inventory Value for Appleton store. Option for 3 Store Area Development Agreement for an additional $14,900

The Sports Nutrition and Weight Loss supplement market is $22 BILLION strong in 2008 and is expected to expand by $1.3-1.9 BILLION PER YEAR for EACH of the next five years! (SOURCE: Nutrition Business Journal, January 2008). Why? Because more and more Americans of all ages are taking better care of themselves to stay healthier. And, nutritional supplements are part of their plan.

Over 79% of America’s doctors and nurses recommend nutritional supplements for their patients! In addition, 3 out of 4 doctors and nurses personally consume nutritional supplements themselves! (SOURCE: Drug Store News, December 2007). There is growing recognition of the importance of nutrition and fitness to help patients fight debilitating illnesses, e.g. heart disease, cancer, and HIV diseases. Literally millions and millions of people are realizing the value of good nutrition as a main strategy to gain and maintain better health and greater longevity.

THIS franchise is meeting the demands within this market by producing new and terrific nutritional supplements that enable their clients to utilize the latest in sports nutrition research and development to meet their nutritional needs.

This established franchise nutrition store is a growing turn-key business with - FIVE Lines of Products and Services:

- Highly branded Max Muscle Sports Nutrition (MMSN) sports nutrition supplements
- Top quality men’s and women’s sports apparel
- Outstanding selection of other manufacturers’ branded products
- High quality line of Max Muscle Sports Nutrition (MMSN) branded general nutrition products, i.e. vitamins, minerals, etc.
- Nutritional counseling and diet plans…specifically customized for each client

We provide top quality customer service to help fitness-minded people select products that meet their individual needs at prices they can afford. Supplements include products designed to help people bulk up, slim down, and feel better. Other products include vitamins, herbs, drinks, bars and accessories.

The business efficiently turned its inventory 2.5 times in 2008 amid sales that were up 10% over 2007 during a challenging economic period.

Customer Database of over 2,000 customers with over 1200 customer e-mail addresses. Over 700 customers are preferred “VIP customer” members, who receive additional discounts and promotional opportunities throughout the year.

The business cooperates with others in the fitness industry including personal trainers, local recreation centers, schools, and gyms to promote complimentary products and services. A number of existing B2B accounts with local gyms increases brand awareness, sales volume.

The franchise organization allows the local owner freedom to decide how and with what media to advertise, while still supporting special events, negotiating master distribution contracts, and providing training for new owners and employees. Store received 500 branded nutrition/fitness magazines each month for free, plus coverage in national/regional advertising campaigns.

A fitness and nutrition background is a plus for a new owner, but is not required.

Currently absentee owned.

Facilities: 1500 sq. ft. leasehold at ~$1,500/month including CAM.

Competition: There is limited competition from other retail providers and the business enjoys a competitive advantage even over online alternatives since it sells the same products at nearly the same price without additional shipping charges or time. The franchisor negotiates master product distribution contracts. There are no minimum stocking requirements so each franchise can determine which product mix is best for its clientele.

Growth/Expansion: The business has established a significant stronghold in nearly three years in this market. Seller expects sales growth to continue as the business takes additional market share from other providers. Dominate the market - Option available to purchase Area Development Agreement to build 3 additional store within protected territory from Oshkosh to Green Bay. Has established and expanding B2B Sales channel to 6 area Gyms.

Financing: Negotiable Financing

Support/Training: Franchise and/or Seller will provide transition assistance and training to new owner.

Reason Selling:  Other interests

Other Links: http://www.prweb.com/releases/maxmuscle/maxformation/prweb1799664.htm
http://www.foxbusiness.com/story/max-muscle-sports-nutrition-franchising-draws-record/


Quote from Chad Case (franchisee): “My experience with Max Muscle Sports Nutrition (MMSN) has been great. I have received great support from corporate, valuable continuing education and a real effort to make sure we as franchisees have our voices heard. What I truly enjoy about MMSN is we bring a fresh and aggressive approach to the nutrition industry. Business continues to build and brand awareness in Lincoln has grown tremendously in just a little more than one year. I would highly encourage anyone looking at owning his or her own business and who has a passion for nutrition to take a long look at MMSN. It is a decision I would do again in a heart beat.”

Chad Case, Franchisee and Regional Director
Lincoln, NE

Contact Seller with questions or to schedule a meeting.

Franchise terms

10 year term signed Dec. 2005.

Property information

Real Estate:

Lease

Location:

Near Corner of College Avenue and Lynndale Dr. in Appleton, WI
33K cars per day on College Ave. and 15K cars a day on Lynndale Dr.

Premises details:

Strip Mall. Nice Large Signage, Additional Large Sign located at the top of the Pylon for Strip Mall

Size in square feet:

1500sq.ft. Lease. Expires March 2011

Other information

Expansion potential:

$14,900 to purchase an Area Development Agreement. This includes the protected territory from Green Bay to Oshkosh to build out 3 more stores. Offered Area has 600,000K population.

Competition / Market:

There is limited competition from other retail providers and the business enjoys a competitive advantage in customer service, product knowledge, sampling, free monthly fitness magazine, and meal planning services. There is limited competition even over online alternatives since it sells the same products at nearly the same price without additional shipping charges or time.

Support & training:

New Owner will receive Training from Current Owner plus will go to Company Headquarters in Anaheim, CA for Franchise Training.

Trading hours:

M-Th 10:00a.m. - 7:00p.m.
Fri. 10:00a.m. - 5:00p.m.
Sat. 10:00a.m. - 5:00p.m.
Sun. By apppointment

Hours are completely up to the owner.

Inventory / Stock value:

$35,000

Website:

www.maxmuscleappleton.com